Anyone who has a website understands the importance of growth. Without growth your site languishes, it becomes outdated and is eventually forgotten. It's why you put so much effort into creating quality content, promoting that content and getting your information in front of the people that matter. You want to grow your audience, build a community and generate interest.
Growth can come with a downside though and it rears its head in the form of traffic. As your website grows it needs to be able to adapt to increased levels of traffic, without breaking a sweat. If it doesn't your site's performance will take a hit, potential customers will move on to the next, faster alternative and you'll be back where you started.
This is where scaling comes into the equation. In this article we'll look at what scaling is, why you need it to grow a successful website and how Pressidium approaches scaling with our Managed WordPress Hosting.
How Scaling Works And Why It’s Vital For Growing Websites
In plain speak scaling allows your website to adapt to growing levels of traffic. Instead of having a panic attack when faced with an influx of hits, scaling offers the room and flexibility to quickly adapt to these changes.
Without being able to scale, any website hosted in a standard environment simply won’t be able to cope with the demand. Your site’s performance will suffer as a consequence, which in turn affects your readers and customers. If they can’t navigate your website with ease, they won’t have access to the information they need, ultimately resulting in loss of revenue for you.
In the case of other Managed WordPress Hosting providers, they may refer to scaling but the details aren’t always clear. How are you supposed to make an informed decision, if they don’t clearly describe how their platform scales?
Sometimes you need the facts there, right in front of you to see and understand. This is why we’ve taken a different approach and are being completely transparent with the Pressidium Pinnacle Platform. We’re the only Managed WordPress Hosting provider with published Enterprise Architecture diagrams that are available for the public to view online. These diagrams offer our full-blown solution, along with all the gains available to our customers, even on the very lowest plans.
What this means for you is you can finally see with your own eyes, exactly what you're getting in regards to our expertise and knowledge. So let’s take a closer look at how we handle scaling.
How Pressidium Handles WordPress Scaling For High Traffic Sites
Before we dig into the details, it’s important to point out that everyone who joins the Pressidium revolution, will experience the benefits of our scaling procedure as standard. It doesn’t matter what plan you’re on, you can expect the same Enterprise service as customers on higher level plans.
The way in which we approach scaling is unique. We take a turbocharged approach to scaling, since our architecture allows us to simultaneously scale both horizontally (by adding more servers to a layer) and vertically (by adding more hardware, storage, CPU and RAM to any server that needs it). Conventional hosts are usually limited and restricted by the old vertical approach only, since their architecture doesn’t allow them to scale-out. Simply put it means increased performance and capacity on every single layer of our Enterprise Architecture Hosting.
For our team of experienced DevOps it means they’re able to perform upgrades to hardware, without any disruption to the service we offer you. Similarly it enables them to apply fixes to failing nodes, again without any disruption or downtime. We might have to keep our coffee machine permanently switched on, but at least we won’t have to worry about thousands of websites going down.
Now you might not realize this, but growth is important to us too! As user demand grows for our platform, scaling allows us to deploy new clusters, enabling mass scalability for all of our customers without any technological barriers. This is huge. I mean uber huge in terms of potential. With practically infinite scalability, there’s no end to what we can achieve (and that includes you too).
What This Means For Our Customers
Naturally we don’t expect you to get excited over shiny technological terms, even if they do come with great benefits. We’ll leave that to the geeks among us.
What you should get excited about however, is what you get out of all this - the end result. That’s really what matters most here, the service we provide you with and how it can help you get the most out of your website.
Here’s what’s in it for you:
- Your site will be able to grow and adapt alongside your business.
- Regardless of how big you get, your website won’t break.
- The same applies to traffic spikes - your website won’t just handle the load, it will excel at it!
- You’ll receive the same level of expert performance irrespective of your level of demand.
- Everything is carried out behind the scenes, leaving you with more time to do what you do best.
- All of it is yours for some of the most competitive prices on the managed WordPress hosting market.
Whatever you use WordPress for, there can be no doubt that the performance and up-time of your website is crucial for its successful growth. Without the ability for your audience to access the information they want, when they want it, you’ll soon find yourself lagging behind your competitors.
The powerful scaling capabilities of the Pressidium Pinnacle Platform, ensures your site is always available from hundreds of visitors per day, right up to millions. We provide you with the potential, all you need to do is use it.