Case Study – DiBella
Digital Agency, United States
Digital Agency Case Study / DiBella
From Slow Sites to Scalable Success: How DiBella Accelerated Growth on Pressidium EDGE
Founded in the United States, DiBella Digital Agency provides full-service web design and development for businesses operating on WordPress and related platforms.
The agency manages over one hundred active websites spanning e-commerce, education, and professional services.
Its operations emphasize performance, reliability, and technical precision to ensure clients receive enterprise-grade quality without enterprise complexity.
DiBella migrated more than one hundred client websites to Pressidium’s Enterprise Standalone Cluster powered by Pressidium EDGE.
The transition delivered measurable performance and reliability gains, including uninterrupted service availability, faster global response times, and a significant reduction in internal maintenance hours.
The Challenge
As DiBella’s client portfolio expanded, the existing hosting environment exhibited performance and reliability limitations. Although individual websites remained functional, the overall infrastructure lacked the stability and responsiveness required to support large-scale operations.
Specific challenges included:
❗ Response times of 24-48 hours from the previous provider’s support team
❗ Inconsistent uptime during peak client traffic periods
❗ Slow site performance negatively affecting SEO and user experience
❗ Excessive developer time devoted to diagnosing server-related incidents
“Our team was spending hours resolving hosting problems instead of developing and optimizing client projects”, said David DiBella, CEO.
These recurring inefficiencies limited the agency’s capacity to scale and risked undermining client confidence.
Evaluation Process
To address these operational constraints, DiBella initiated a review of alternative hosting solutions. The evaluation centered on four key criteria:
- High-Availability Architecture. Capability to maintain uninterrupted service across a large WordPress portfolio.
- Specialized WordPress Expertise. Proven operational knowledge of WooCommerce, LearnDash, and other performance-intensive ecosystems.
- Direct DevOps-Level Support. Immediate access to engineers for diagnostics and configuration changes.
- Structured Migration Planning. Transparent procedures ensuring minimal risk and verified performance gains.
After extensive evaluation, DiBella determined that Pressidium’s Enterprise Standalone Cluster, powered by the Pressidium EDGE network layer, met every requirement.
Pressidium’s high-availability architecture, DevOps-led support, and deep WordPress expertise proved decisive. The team’s active participation during early discovery calls demonstrated a precise understanding of DiBella’s infrastructure and performance goals.
Together, these strengths positioned Pressidium as the most technically aligned and operationally dependable partner for DiBella’s long-term growth strategy.
Implementation Strategy
The migration was executed collaboratively between DiBella’s internal developers and Pressidium’s engineering team. A phased approach was used to minimize disruption while establishing a measurable baseline for post-deployment analysis.
Key Phases
Infrastructure Migration
All 100+ client sites transferred to Pressidium’s clustered environment with full data integrity and no downtime.
Edge Acceleration
Static and dynamic caching deployed through Pressidium EDGE, ensuring fast global content delivery with consistently low Time-to-First-Byte (TTFB) across regions.
Security Reinforcement
The integrated Edge Web Application Firewall (WAF) and automated threat intelligence layer replaced third-party plugin dependencies.
Compatibility Development
Custom caching compatibility plugins created by Pressidium engineers resolved third-party conflicts identified during testing.
This configuration provided DiBella with a scalable infrastructure that consolidated security, performance, and maintenance into a unified environment.
Migration Methodology
The migration followed a controlled, four-phase sequence:
- Preparation: Environment audit, DNS assessment, and performance benchmarking.
- Transfer: Sequential migration of sites using live replication and rollback safeguards.
- Verification: Functional and performance validation across all production endpoints.
- Optimization: Final configuration of caching parameters, CDN routing, and security policies.
Throughout the process, DiBella maintained full operational visibility via shared dashboards and direct communication with Pressidium engineers.
“Every step was documented and monitored in real time. The process provided full transparency and confidence in the transition,” said David DiBella, CEO.
Results
Following deployment, DiBella recorded immediate operational and performance improvements across its managed WordPress portfolio.
Benchmark measurements confirmed measurable gains in both backend response and frontend rendering metrics.
| Metric | Before Migration | After Migration | Improvement |
|---|---|---|---|
| Average Time to First Byte (TTFB) | 0.49 s | 0.26 s | ↓ 47 % |
| First Contentful Paint (FCP) | 1.35 s | 0.92 s | ↓ 32 % |
| Largest Contentful Paint (LCP) | 3.14 s | 2.41 s | ↓ 23 % |
| Speed Index | 2.82 s | 2.24 s | ↓ 21 % |
| Cumulative Layout Shift (CLS) | 0.004 | 0.004 | Stable |
| Total Blocking Time | 0.000 s | 0.003 s | Optimal |
Average page load times improved by approximately 31%, with some sites experiencing reductions of more than 50% in total load duration.
These outcomes validate the scalability and consistency of Pressidium EDGE under production-level workloads.
Representative Client Performance Summary
Performance testing on representative client websites confirmed consistent real-world results.
| Client Website | Load Time Before | Load Time After | Improvement |
|---|---|---|---|
| fabricbuildingstructures.com | 0.9 s | 0.8 s | 11% faster |
| cbdamericanshamanliberty.com | 4.2 s | 3.2 s | 23% faster |
| mthoodadultdaycenter.com | 1.49 s | 0.79 s | 46% faster |
| graceyourskin.com | 1.2 s | 0.9 s | 25% faster |
| cbdmckinney.com | 3.8 s | 2.7 s | 28% faster |
| miami.xpertpages.com | 2.4 s | 1.1 s | 54% faster |
Average improvement across sample: ~31% faster total page load time.
Operational Impact
✓ Zero Downtime: Over one hundred websites migrated without interruption.
✓ Performance Consistency: Uniform load times recorded across North America, Europe, and Asia.
✓ Resource Efficiency: Internal troubleshooting time reduced by more than 80%, freeing developer capacity for new projects.
✓ Client Satisfaction: Improved stability and responsiveness resulted in higher client retention and referral rates.
These performance gains demonstrate how a managed, Edge-based infrastructure can deliver measurable value to digital agencies.
By delegating infrastructure management to Pressidium’s engineering team, DiBella achieved faster load times, higher reliability, and reduced operational overhead across its entire client portfolio.
These results highlight a broader industry insight: for agencies managing large WordPress portfolios, investing in high-availability infrastructure delivers measurable returns, improving client trust, operational efficiency, and long-term scalability.
Appendix: Performance Benchmarks
This appendix presents pre- and post-migration performance measurements collected from representative client websites in DiBella’s hosting portfolio.
All tests were performed using WebPageTest.org under identical conditions before and after migration to the Pressidium platform.
fabricbuildingstructures.com
| Metric | Before Migration | After Migration | Improvement |
|---|---|---|---|
| Time to First Byte (TTFB) | 0.493 s | 0.267 s | ↓ 46 % faster server response |
| Largest Contentful Paint (LCP) | 3.144 s | 2.416 s | ↓ 23 % faster main element load |
| First Contentful Paint (FCP) | 1.351 s | 0.919 s | ↓ 32 % faster content display |
| Speed Index | 2.823 s | 2.249 s | ↓ 20 % smoother visual load |
| Page Weight | 1,537 KB | 1,540 KB | ≈ Stable payload size |
Testing confirmed faster server response and visual rendering after migration, with stable layout behavior and minimal variance in page weight.


The WebPageTest comparison highlights clear improvements in server response time and visual loading metrics. Time to First Byte improved by nearly 46%, while Largest Contentful Paint dropped by 23%. These results reflect faster interactivity and smoother visual rendering, contributing to a more consistent and responsive user experience.
cbdamericanshamanliberty.com
The migration to Pressidium produced an immediate and dramatic improvement in load performance.
| Metric | Before Migration | After Migration | Improvement |
|---|---|---|---|
| Time to First Byte (TTFB) | 1.480 s | 0.134 s | ↓ 91 % faster server response |
| Start Render | 2.700 s | 1.000 s | ↓ 63 % faster visual render start |
| First Contentful Paint (FCP) | 2.720 s | 0.981 s | ↓ 64 % faster content display |
| Largest Contentful Paint (LCP) | 8.250 s | 1.808 s | ↓ 78 % faster main element load |
| Speed Index | 8.882 s | 3.803 s | ↓ 57 % improvement |
| Total Blocking Time (TBT) | 2.819 s | 2.528 s | ↓ 10 % less main-thread blocking |
| Page Weight | 4,853 KB | 4,464 KB | ↓ 8 % reduction in payload size |
Server response accelerated by over 90%, while the Largest Contentful Paint improved by nearly 80%, reducing total page load time by more than fivefold. These results indicate faster interactivity, smoother rendering, and a significantly enhanced user experience under real-world conditions.


The WebPageTest comparison confirms a complete transformation in responsiveness and rendering stability. Pages now load interactively in just over one second compared to nearly nine seconds before migration. The reduced blocking time and lighter payload contribute to smoother scrolling, faster input readiness, and a noticeably improved browsing experience across devices and regions.
mthoodadultdaycenter.com
Performance testing of mthoodadultdaycenter.com demonstrated significant speed gains and rendering improvements following migration to the Pressidium platform.
| Metric | Before Migration | After Migration | Improvement |
|---|---|---|---|
| Time to First Byte (TTFB) | 0.826 s | 0.118 s | ↓ 86 % faster server response |
| Start Render | 1.500 s | 0.700 s | ↓ 53 % quicker visual start |
| First Contentful Paint (FCP) | 1.531 s | 0.716 s | ↓ 53 % faster initial content display |
| Largest Contentful Paint (LCP) | 3.024 s | 1.009 s | ↓ 67 % faster main element load |
| Speed Index | 2.457 s | 0.916 s | ↓ 63 % overall load improvement |
| Cumulative Layout Shift (CLS) | 0.051 | 0.077 | Minor variance, within stable range |
| Total Blocking Time (TBT) | 0.000 s | 0.029 s | Negligible difference |
| Page Weight | 1,010 KB | 918 KB | ↓ 9 % lighter payload |


After migration, the site’s server response improved by over 85%, and visual loading times dropped by nearly two-thirds. The Largest Contentful Paint was reduced from over 3 seconds to just about 1 second, producing a snappier and more stable experience for visitors. Overall, the website now delivers near-instant interactivity, smoother rendering, and consistent layout behavior across sessions.
graceyourskin.com
Post-migration testing for graceyourskin.com confirmed major performance enhancements across all key loading and rendering metrics following deployment on the Pressidium platform.
| Metric | Before Migration | After Migration | Improvement |
|---|---|---|---|
| Time to First Byte (TTFB) | 0.527 s | 0.199 s | ↓ 62 % faster server response |
| Start Render | 1.400 s | 1.000 s | ↓ 29 % quicker visual start |
| First Contentful Paint (FCP) | 1.388 s | 0.972 s | ↓ 30 % faster initial content display |
| Largest Contentful Paint (LCP) | 2.137 s | 1.080 s | ↓ 49 % faster main element load |
| Speed Index | 2.090 s | 1.138 s | ↓ 46 % overall load improvement |
| Cumulative Layout Shift (CLS) | 0.001 | 0.001 | Stable layout behavior |
| Total Blocking Time (TBT) | 0.000 s | 0.018 s | Minimal change |
| Page Weight | 1,284 KB | 1,199 KB | ↓ 7 % lighter payload |


Following migration, graceyourskin.com achieved a nearly 50% improvement in Largest Contentful Paint and a 62% faster Time to First Byte, resulting in a visibly more responsive browsing experience. Content now renders within one second, providing faster interactivity, stable layout performance, and an overall smoother user experience across devices.
miami.xpertpages.com
Performance evaluation of miami.xpertpages.com demonstrated major load time and responsiveness gains after migration to Pressidium, driven primarily by faster server response and improved rendering efficiency.
| Metric | Before Migration | After Migration | Improvement |
|---|---|---|---|
| Time to First Byte (TTFB) | 0.764 s | 0.263 s | ↓ 66 % faster server response |
| Start Render | 1.500 s | 1.400 s | ↓ 7 % faster visual start |
| First Contentful Paint (FCP) | 1.524 s | 1.417 s | ↓ 7 % faster content display |
| Largest Contentful Paint (LCP) | 2.937 s | 2.822 s | ↓ 4 % faster main element load |
| Page Weight | 1,082 KB | 1,054 KB | ↓ 3 % lighter payload |


After migration, miami.xpertpages.com achieved a 66% improvement in server response time, ensuring faster initial content delivery and smooth rendering across devices. While visual rendering times were already efficient, the move to Pressidium further optimized load consistency, reinforcing stable layout performance and reliable interactivity.
Long-Term Impact
DiBella’s migration to Pressidium EDGE created a reliable technical foundation for sustained growth and client confidence.
The partnership streamlined operations, enhanced service delivery, and ensured predictable performance across the agency’s entire portfolio.
“Pressidium’s platform has become an integral part of how we scale,” stated David DiBella. “Its reliability and engineering support allow our team to focus entirely on creating value for clients.”
Today, DiBella operates with greater confidence and efficiency than ever before.
What began as a search for better performance evolved into a partnership built on trust, transparency, and engineering excellence.
Pressidium EDGE now powers DiBella’s entire digital ecosystem, enabling continued growth, innovation, and success across every site
they build.